By now, the vast majority of you have heard that there is a “pro-life” ad to be run during the SuperBowl this Sunday.
Many people are up in arms about it, for various reasons. I’ve heard many reasons given
“This ad is being sponsored by a religious organization.”
“There isn’t an ad from the ‘pro-choice’ side airing. It’s biased and unfair!”
“The SuperBowl is a family event. I don’t want to explain the abortion debate to my children!”
“Why bring up such a controversial subject, in the middle of a fun event?”
These are all valid complaints. And they all resonate with me, to a point.
But then the other side of me kicks in. The capitalistic side, if you will.
Religious organization that promotes an unrealistic view of family as the ideal, and promotes intolerance of gays, lesbians, bisexuals and any and all who subscribe to different set of dogma then they themselves choose to believe, they may indeed be.
But. They paid for the air time, just like any non-religious company would have to do. And in our society? Money often trumps all objections. I suspect this is the case for NBC CBS apparently I wasn’t completely awake when I wrote this. Oops? as well.
In theory, this means that a pro-choice ad would be aired by CBS, during the game, *if* an organization could drum up the outrageous price for air time. Whether or not that is actually true, I don’t know.
UPDATE Apparently, it’s not true. CBS is still censoring ads (see this story here), as long as they aren’t from right-wing religious organizations. This angers me on a whole ‘nother level.)
To the best of my knowledge (and please correct me if I’m wrong) there hasn’t been a pro-choice organization that has gathered enough money, and submitted an ad.
I agree that the SuperBowl is not an appropriate event to bring up an emotionally charged topic. Nor is prime-time, while little ones will still be up and running about, the best time for an abortion ad (for or against) in my opinion. It’s tasteless. It’s Klassy, with a capital K.
I know, I know, the organization in question claims that they just want to reach the widest audience possible with their message. Fair enough.
But what I see happening? Is not a whole new wave of pro-lifers signing up to protest outside the clinic doors. What I’ve seen, is people who were, not indifferent, but less than passionate, become passionate about the issue.
They began to care deeply, they voiced their opinions and shared their thoughts.
And many of the thoughts I saw aimed in this organizations direction? Were not super-positive, or warm and loving.
So there you have it. My middle of the road, no solutions provided, thoughts on the matter.
You’re welcome!
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